Wednesday, June 18, 2014

Zeus chills with Ben & Jerry's Strawberry Shortcake GSFY

Ben & Jerry's Greek Style Frozen Yogurt comes in Strawberry Shortcake flavor. I wouldn't know this, except it was advertized recently in the Kings Cross/St Pancras station of the London Underground.
 Unilever USA offers on its "Brands in Action" website a highly amusing video that animates the vignette shown in the billboard above. Zeus chills on a strawberry top, a air-conditioner whirs in the firmament; outdoors enthusiasts ski and kletter on the yogurt-topped peaks beneath him. The detail of the video is extraordinary, as the image below shows: the Jovian reading material is titled, his chair-back features Heracles wrestling the Nemean Lion, and (not shown here) the thunderbolts hurled by the sky-god fly with Olympian determination.
Click the image for a link to the Unilever USA Brands in Action website.
Who deserves credit for this little moment of advertizing brilliance? I am able at the moment only to credit Unilever USA; but I would like to attribute it more precisely.

Narrative gain? Ben & Jerry's BSFY seems to originate on Olympus beneath the aegis of a jealous Zeus.